Ecam, Ecamom and Necaayo are three Ivorian cocoa cooperatives who followed TDC’s marketing coaching programme. In this documentary, we follow them and their coach Christine during the final coaching sessions.
The producers explain how they experienced the whole process, how their capacities were strengthened and how they see the future. They feel more self-assured, know how to present themselves better, saw their sales increase and can count big companies among their customers.
