Category: Inquieries

Market studies: Quinoa and Tara

Post author By Morgane
Post date November 16th 2016

Quinoa Real grown near Uyuni on the Bolivian Altiplano (3653 m). Mt. Tunupa in the background.

The Trade for Development Centre and the market consultants of Globally Cool conducted three market studies for which Autre Terre provided useful input about the quinoa and tara value chains. The results should help tara and quinoa cooperatives to gain (better) access to domestic and international markets. These studies map the current market situation for quinoa, tara gum and tara powder and also give a forecast. This gives producers all the information they need to develop a good marketing strategy.

Tags autre terre, cooperative, globally cool, gum, international, market, market study, marketing, powder, producer, quinoa, strategy, Tara

Inquieries

Data capturing: collecting data to better understand the market

Post author By Morgane
Post date October 27th 2016

The main concern that arose from the evaluation of the first TDC marketing coaching series in 2014, was the high number of inadequate or incomplete application forms. These weakest organisations were not selected although they were most in need. TDC therefore decided to add a preliminary step to its marketing support by offering a mini-training to help cooperatives capture and understand their data to enable them to develop their marketing strategy.

Tags AMKA, Congo, cooperatives, Data capturing, DRC, Josiane Droeghag, Koaka, marketing support, Producer organisations, Rwanda, TDC, Uganda

Inquieries

Cocoa: the white gold of Peru

Post author By Morgane
Post date September 21st 2016

In Europe, demand for dark chocolate is rising by at least 70%. This is good news for small cocoa farmers in Peru who grow a fine and tasty variety of cocoa in the traditional way. The TDC decided to support a number of Peruvian cocoa cooperatives to increase the quality of their production so that they can conquer a nice place in the market of high quality cocoa.

Tags cocoa, peru, white gold

Fair and sustainable trade Inquieries

Sustainable products in Belgian supermarkets

Post author By Morgane
Post date April 28th 2016

This study, commissioned by the Trade for Development Centre (TDC) and realized by Dedicated between December 21, 2015 and January 29, 2016, attempted to draw up a statement of condition on the presence of sustainable products within the assortments of major Belgian supermarkets.

Tags belgian supermarket, sustainable product

Inquieries

Wanted: a global standard for sustainable cocoa

Post author By Morgane
Post date October 28th 2015

Chocolate is everywhere, but this widespread availability sharply contrasts with the extreme poverty of cocoa farmers which undermines the future of the whole sector. The sector agrees on that bleak outlook.
But solutions and strategies diverge. At least the ISO/CEN process has brought all stakeholders around the table.

Tags CEN, cocoa, global standard, ISO, sustainable

Inquieries

Opinion poll: Sustainable products on the work floor

Post author By Morgane
Post date September 1st 2015

How many employers choose sustainable products on the work floor? This opinion poll carried out by ProFacts for the Trade for Development Centre shows that employers are less willing to buy fair or sustainable products than individual consumers: 33% of employers purchase sustainable products compared to 54% of consumers.

Tags dedicated research, employer, opinio, opinion poll, poll, price, Profacts, quality, sustainable, sustainable product, sustainable trade, work, work floor

Inquieries

Wild-collected botanicals and the EU market

Post author By Morgane
Post date November 17th 2014

The TDC carried out a market study on wild-sourced botanicals and the EU market, thus anticipating the growing opportunities for these products in the food, cosmetics and pharmaceutical industries. In this context, the study focuses on wild-collected medicinal and aromatic plants (MAPs) which have a potential for livelihoods enhancement and conservation action. Moreover, these species are assessed in terms of sustainable trade.

Tags algeria, aromatic plant, Benin, bolivia, botanical, Burundi, Congo, conservation, cosmetic, DRC, Ecuador, EU, EU market, food, industrie, mali, market, market study, medicinal plant, mozambique, niger, palestina, peru, pharmaceutical, plant, Rwanda, Senegal, species, study, sustainable trade, tanzania, Uganda, vietnam, wild

Inquieries

Market study: Fairtrade products in Kenya

Post author By Morgane
Post date October 23rd 2014

Fairtrade, the most widely recognised ethical label in the world was launched in Kenya in 2013. That’s why the TDC commissioned a study that will enable Fairtrade stakeholders to have a better understanding of consumers’ awareness and attitudes towards Fairtrade or ethical trade in general. The study highlights the shopping criteria and media consumption which define the potential for Fairtrade products in the Kenyan market.

Inquieries

Ethical product trends in South Africa

Post author By Morgane
Post date November 17th 2013

A major obstacle for organisations promoting ethical products is the lack of market information. This is why The Trade for Development Centre (TDC – a programme of the Belgian Development Agency, decided to have market research conducted on ethical, sustainable products in different developing countries within the framework of its Producer Support Programme.

Tags Coffee, ethical, ethical product, product, South Africa, sugar, tea, trend, wine

Inquieries

Opinion poll: Responsible tourism

Post author By Morgane
Post date November 17th 2013

TDC wanted to carry out a qualitative and quantitative opinion poll with the general objective of understanding the relationship between the personal values of Belgian residents and their attitudes and behaviours in the field of tourism. In addition, they wanted to define their level of knowledge, their understanding and their perceptions of “responsible tourism”.

Fair and sustainable Trade

TDC's coaching program

Awareness raising

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