Around 2000, the South African NGO Fair Trade Tourism (FTT) started to put in place a fair certification programme for tourism products. The standard includes fair remuneration, decent working conditions, a fair sharing of revenue and respect for cultural traditions and the environment. Special attention is paid to the South African context, with training of black workers, co-management by black people and awareness-raising on HIV and AIDS. Two decades later, more than 79 initiatives such as hotels, lodges or adventure activities have been certified.