Studies Archives - Page 2 of 4 - Trade for Development Centre

Market study: hot beverages in Kenya and East Africa

November 8th 2018

The Trade for Development Centre (TDC) and Fairtrade Africa partnered with Euromonitor International to better understand the hot beverages market both in B2B (foodservice and institutions) and B2C (retail) channels, and the potential commercial opportunity for Fairtrade certified brands in Kenya and the wider region (Kenya, Uganda, Burundi, Tanzania and Rwanda). The market research particularly focuses on the Fairtrade products as tea and coffee as the main hot beverages consumed by Kenyans but also on the powdered hot drinks such as hot chocolate.

Study of European market for SPP-products

June 15th 2018

Market research and Development of a marketing plan to increase the sales of products of SPP certified Small Producers Organizations from the South on the West European market.

Strong market potential for sustainably certified African coffee in Belgium

December 12th 2017

In collaboration with the Trade for Development Centre of the Belgian Development Agency (BTC) and UTZ, Euromonitor International has conducted a study to investigate the market potential for third-party certified African coffee in Belgium (Fairtrade, UTZ and Rainforest Alliance).

Ethical products in South Africa

November 10th 2017

The Trade for Development Centre and Ask Africa worked together on a market study to look into the popularity of ethical products in South Africa. The purpose of this study is to analyse the attitude of South Africans towards ethical products, certified Fairtrade, MSC, FCS, etc.

Sustainable tourism operations in Ecuador and Peru

March 30th 2017

The objective of this study is to support tourism companies in Peru and Ecuador, especially those focusing on sustainable tourism, on how to access the European market. While the content of the study focuses on conditions in Peru and Ecuador, readers in other Latin American countries may also find this information useful.

An assesment of market potential for vanilla products in East Africa

March 17th 2017

Vanilla is the second most expensive spice after saffron, because growing the vanilla seed pods is labor-intensive. Despite the expense, vanilla is highly valued for its flavor. Synthetic vanilla has been growing in popularity over the years. While the world trade in natural vanilla is at around 2,000 tonnes of cured beans or approximately 50 tonnes vanilla extract, the demand for synthetic vanillin in 2010 was more than 50,000 tonnes a year. Globally, companies prefer the chemical alternative because it is cheaper.

Market studies: Quinoa and Tara

November 16th 2016

The Trade for Development Centre and the market consultants of Globally Cool conducted three market studies for which Autre Terre provided useful input about the quinoa and tara value chains. The results should help tara and quinoa cooperatives to gain (better) access to domestic and international markets. These studies map the current market situation for quinoa, tara gum and tara powder and also give a forecast. This gives producers all the information they need to develop a good marketing strategy.

Data capturing: collecting data to better understand the market

October 27th 2016

The main concern that arose from the evaluation of the first TDC marketing coaching series in 2014, was the high number of inadequate or incomplete application forms. These weakest organisations were not selected although they were most in need. TDC therefore decided to add a preliminary step to its marketing support by offering a mini-training to help cooperatives capture and understand their data to enable them to develop their marketing strategy.

Cocoa: the white gold of Peru

September 21st 2016

In Europe, demand for dark chocolate is rising by at least 70%. This is good news for small cocoa farmers in Peru who grow a fine and tasty variety of cocoa in the traditional way. The TDC decided to support a number of Peruvian cocoa cooperatives to increase the quality of their production so that they can conquer a nice place in the market of high quality cocoa.

Sustainable products in Belgian supermarkets

April 28th 2016

This study, commissioned by the Trade for Development Centre (TDC) and realized by Dedicated between December 21, 2015 and January 29, 2016, attempted to draw up a statement of condition on the presence of sustainable products within the assortments of major Belgian supermarkets.

Studies

Market study: hot beverages in Kenya and East Africa

Study of European market for SPP-products